The Clue to Apple’s MacBook Revisions is the Word “Pro”

Yes, Apple is today talking about wristwatches. But judging by those glowing logos I see absolutely everywhere all the time, it’s probably MacBooks that matter to you music creating folk. Apple today has three items of computer news: 1. They’re introducing a new, 12″ display model called the “all-new MacBook” (note that exact wording). 2. […]

Mac Pro On Sale Now, Shipping February; What it Brings to Audio Applications

It looks like a machine from the future. It is a machine you’ll only be able to get in the future. And it may be further off before we really see music applications that reach its full potential. But it does paint a picture of a music machine that’s futuristic, and it isn’t so far […]

- December 20, 2013

Life After Slots: What the Mac Pro, External Hardware Mean for Production

“Pro” is a funny word. When people say “pros” in contrast to “amateurs,” “producers” rather than “consumers,” they mean something about relative seriousness. And in tech, they usually invoke these words when they’re looking down on tools they feel aren’t up to snuff. That’s fair. Especially in music making and digital art where money is […]

- June 14, 2013

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