Amazing 3D immersion technology from IDEO Labs on Vimeo.

IDEO Labs share this immersive projection rig. As described:

A simple, featherweight headset, a 10′ x 10′ x 10′ white room, and $600,000 worth of projector and computer equipment, combined with the smarts of the folks at Eon Reality, results in one insanely real experience.

Of course, while you can’t capture immersive 3D in an online, two-dimensional video – you can only watch someone else reacting to the rig – it’s the guy’s reactions that really make the video.

There’s only one significant issue with this approach, which is all the squared-off corners. I got to visit a spherical projection rig with a bridge at the University of California Santa Barbara MAT program, and the sense of full immersion was really great. There, the problem is brightness: with 360 degrees, black is the only appropriate projection surface so that you don’t get too much bounce from the other screens, and for the same reason, you don’t get as much brightness.

There is a lot happening, though, and I’m suspicious that a lot could be possible even without $600,000. Ghetto “immersion” with red and blue comic book-style glasses, anyone?

Or maybe you could just have someone toss fish at you from behind the crowd for added effect.

Via zeroinfluencer on Twitter.