Music in the Age of Democratization: Gerhard… by SMWBerlin

Music as social medium is perhaps as profound as any connection as we can have between people. And it’s a unique pleasure to get to reflect on that with someone like Gerhard Behles or Matt Black. Yesterday, we got both at the same time. I’ll even listen to this conversation again; there’s plenty of fuel for further thought.

Before apps, Gerhard Behles and Robert Henke shared their Monolake Max/MSP sequencer (by Henke – still available); back when music production offered little in real-time, they had the vision to offer Ableton Live. When “VJ” still meant a host on MTV, Matt Black was building new tools to remix video alongside music, inspired by hip-hop technique to re-conceive digital expression and sampling.

Now, Ableton serves millions of users; Matt Black and Ninja Tune encourage users to remix their artists on their phones with Ninja Jamm.

And it seems anyone, anywhere can produce. Matt and Gerhard reflected with me yesterday on where they’ve come from, where their endeavors are today, and where we’re headed.

They got deep into the philosophy of why we make music, and where their responsibilities lie as tool makers and as individuals, where artists and labels and communities might go.

We have audio on SoundCloud:

And video (top).

Thanks to Social Media Week Berlin and Platoon for hosting us!