We are living in an immaterial world. Muse Blocks, tiles with embedded NFC chips, are one idea, and now team up with a popular electronic music label.
Berlin-based Senic, a hardware startup focused on smart home solutions, devised the tangible product Muse Blocks. And they’ve recruited underground tech house label Katermukke, Dirty Doering’s label, which has its own grungy Berlin afterhours vibes – fitting to its home base of the Kater Blau nightclub.
Launch video (German with English subtitles):
Basically, you can think of these tiles as connected art objects. Tap them to your phone (provided you have an NFC-capable smartphone), and up pops a streamed album or playlist. You can program the tiles yourself, meaning that you can have a physical object to go with your mixes – so it’s the 21st-century streaming equivalent of a mixtape, in theory.
The pricing mirrors what we used to pay for CDs – 15EUR is the “special introductory price.” If you want them to look smart in your living room, you can buy a set that includes a bar to mount to a wall, and 7 Muse Blocks to put up on it, for a 69EUR bundle price. That of course makes them expensive for the promo use case.
Since the music is streamed, these are purely decorative, but then I suppose we buy all sorts of objects that are indeed purely decorative. It changes the streaming experience, at least, in that the ephemeral experience of streamed music gets its own object permanence and spatial location. By default, there’s support for Spotify, Apple Music, SoundCloud, and Tidal, but they also suggest Netflix, YouTube, and more interesting stuff like Apple Homekit and IFTTT.
Uh, so then you can do this. Yes, I see that she’s also tapping her phone almost from the first interaction. Shhh. The design objects still look very cool.
I don’t know if this solves any problems here, but it does at least reframe the ongoing lack of tangibility in streamed music. And so that was obviously the appeal to Katermukke.
Now, if you’re wondering if you could DIY something like this – like maybe you want to release your next streamed album or mix inside a furry toy rabbit or a potted cactus – you can, of course. There are kits available from Identiv, tons of NFC and RFID stuff from Adafruit, and more. The mind boggles, actually, given the amount of stuff in our world constantly transmitting data.
Even on Senic’s devices, you can use a free app to write your own data. It’s certainly more fun, if a lot more expensive, than a cut up paper giveaway, so – yeah, you could absolutely use this for a Bandcamp code if you wanted.
Here’s an example of the write process:
The problem with all of this remains that there’s no actual data on the object, so it is effectively, well, useless. I still wonder what delivery medium makes sense for digital downloads. Most easily-bought USB keys and SD cards are pretty unattractive, and arguably they don’t offer anything that a download link can’t do. CDs are at this point about as dead as a format as cassette tapes and vinyl, but lack the collectability of either of those.
And so… oh, actually, I have nothing to say beyond that. If I come up with a conclusion, maybe I can embed it on an NFC object, and then… uh, never mind.
Let me just go dig up what NFC powers my Huawei phone has. See you.