Diesel’s latest fashion show featured some 3D holographic projection that is just beyond cool.

Creative Review has the scoop and spoke with a mysterious tech who hinted at some of the inner workings:


“The visuals are projected through a series of ‘foils’ into mid air, so you see the images in mid-air. The models can then interact with them and walk through them. We used plastic foils placed at 45 degree angles so that the projected light from the ceiling goes onto a foil, is reflected on to another and then into the air.

Creative Review has some more information regarding the setup, but the short of it is, 2 HD projectors, pre rendered CGI footage at HD resolution projected down from the ceiling, and a stunned audience (well, they had better be).

An interesting comment at Creative Review suggests that the effect is an updated “Peppers Ghost” setup, which means in theory, some enterprising VJ could set this up today. Either way, it looks incredible.