iHologram – iPhone application from David OReilly on Vimeo.

Speaking of iPhones, here’s some really brilliant work by David O’Reilly. You may have seen it already, as it looks like it’s made the rounds, but I love the technique. By doing anamorphic perspective warping of the 3D scene on the device, this app simulates a holographic 3D on the screen of the iPhone, courtesy the device’s motion sensors. Correction: Okay, it’s not actually possible to do this on the iPhone. So why not build your own hardware for the job? Rotation sensors should be possible with the proper gyro-sensor. That makes all of this even less about the iPhone, and more about what is possible with augmented reality and mobile devices. (It looks absolutely possible — and suggests still other ideas. Thanks, visceralX, for the correction.)

It’s a fairly simple gimmick here, but it suggests some of the possibility of making art not just for big screens, but small screens, too, turning a “weakness” into a strength. Way back when CD-ROMs were in vogue, I remember hearing composer Morton Subotnik talk about how multimedia for computers was a new kind of chamber music performance. He saw the shift to smaller screens not as damaging large-scale performance spectacle, but making the work more “intimate.” I wonder if motion graphics and even live visuals might be able to do the same.

One possibility: invite three or four of your closest friends to your next gig. Gather them round a little screen, uncork some wine, and enjoy real appreciation instead of a massive club full of people.