Ah, Motion Theory. We lover their work already. And now, in one brutal blow, they simultaneously produce:
- A kick-ass video for Weezer.
- A love letter to YouTube and Internet memes — watch through to the end. It gets denser.
- An instant on-screen “How much of a geek are you?” quiz.
- A video that should throw any band trying to capitalize on Web memes to the ground. Seriously. You won’t top this. Give up now. You’ll have to wait for the next generation of technology or something.
Thanks to our friend Robin Hunicke, who seems to be friends with / works with every visualist in greater LA. More commentary at hustler of culture, where Souris also knows tons of people and deals in tons of awesomeness. But, Souris, I’m sure someone can spot more of the memes in there and has the time to count each one. Any takers?
Motion Theory’s (ahem) motion work has already produced fantastic stuff, like their well-known example of Processing code made into art (okay, with a little C++), the Nike One campaign. (Josh Nimoy contributed — creator of JMyron / WebCamXtra.)
Prefer naked people to Web memes? Or maybe you personally enjoy streaking nude through the Icelandic woods? Sigur Ros also released a video today that should be up your alley.
Happy weekend, everyone.