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SoundCloud cuts 41% of staff as streaming music business melts down

There’s a famous line in business by Tom Peters, in his book The Circle of Innovation: “you can’t shrink your way to greatness.” But shrinking is exactly what SoundCloud now has to do, with its survival – let alone any ongoing greatness – at stake. As founder Alex Ljung puts it in a blog post […]

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Producers and DJs can now sign up to get paid for SoundCloud plays

SoundCloud’s ambitious goals for being the place where people share and discover music has always left it with a challenge. On one hand, it has to keep encouraging you to upload music – your tunes, your remixes, your DJ sets. It can’t just be a site for major label content, because then it loses to […]

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Amazon S3 outage hit SoundCloud, reminds us dangers of centralization

Those of us in music more or less noticed today, “hey, my SoundCloud audio isn’t loading” — while the rest of the Internet went crazy because lots of things were broken. But the reason was Amazon S3, the “cloud” storage service provided by the retail giant. Early indications appear, though, that SoundCloud’s audio playback and […]

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How SoundCloud functionality is evolving

2016 is yet another year seeing big changes in the music streaming landscape. But whatever your feelings about them, there are reasons to closely watch – and even root for – SoundCloud. Of the major players, SoundCloud is the only service that lets you directly upload your own music primarily for the purpose of streaming, […]

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SoundCloud want to master your tracks for free

Video killed the radio star. Streaming killed downloads. Home taping is killing music. Is the cloud about to kill the mastering engineer?

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Inside SoundCloud, the move to revenue begins

SoundCloud has become a popular punching bag for the music press. The formula runs something like this: choose a screaming headline predicting the company’s doom, run some out-of-context business numbers and some negative quotes by an unnamed source, then (presumably) rake in clicks.

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Tour: What you can do with SoundCloud’s Pulse app

The thing that makes SoundCloud so valuable – that it’s home to vast swaths of listeners and vast populations of producers – also gives it a split personality. As the people making the sounds and music, we want both. We want a big, happy audience – but we also have unique needs for managing our […]

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SoundCloud has a new app for creators – and it’s Android first

Whatever identity crisis and legal wrangling may be going on at SoundCloud at the moment, the site’s DNA is all about creation. That’s where the site came from – initially, with labels and producers as a way of sending around tracks – and it remains the strong point. SoundCloud is the operating system for music […]

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As PRS battles SoundCloud, what does it mean for your own music?

PRS for Music, a UK performing rights organization, at the end of last month sued SoundCloud for copyright infringement on behalf of its members. The action may prove a decisive moment for the Berlin-based streaming service. It represents a collision between SoundCloud’s approach and the organizations involved in administering copyright, and more broadly, between the […]

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Native Instruments CEO, SoundCloud CTO talk music’s future direction

With each creation tool, each means of broadcasting audio via the Web, the force of music technological access accelerates. What was once limited to an elite able to make use of studios and labels spreads to more corners of the globe. But what will that democratization mean? Earlier this summer, I got to speak to […]

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