What do you do if Tascam lets you down, and you’re a sound house dependent on their GigaStudio/GigSampler player? For major soundware development house SONiVOX, the answer was: make your own software.
Somerville, Mass-based SONiVOX has announced “announced the existence” of an in-house software development team. Read: the team has been there already, but they haven’t wanted to talk about it until news broke that Tascam’s GigaStudio was going away.
SONiVOX says they have developed “a universally compatible player technology that focus on intelligent MIDI performance, intuitive interfaces, and the highest sonic fidelity.” It will support not only SONiVOX’s own products, but third party-products, as well. SONiVOX points out their experience working with clients like Motorola, Analog Devices, and Google, on sound software.
The press release apparently went out on Friday, but I missed it. Now, with it clear that Giga is dead, the news makes more sense. Peter Alexander at Film Music Magazine, who also broke the GigaStudio discontinuation story, correctly read the signs as early as Monday. He has a long, excellent opinion piece on that site that laments Tascam’s failure to develop their own, long-promised player. He wrote then:
“SONiVOX, an American company substantively smaller than either Tascam or their publicly traded parent, TEAC, has beaten the Giant to market by creating their own dual platform player for both PC and Mac with product ready for shipping by late July early August.”
Memo: To Sample and Software Developers [Film Music Magazine]
Nor is SONiVOX alone. They join EastWest and Spectrasonics, as Peter observes, along with Garritan, whose Steinway-authorized piano instrument runs on the in-house ARIA Player. And that’s to say nothing of developers like Native Instruments, Cakewalk, Steinberg, MOTU, and Apple, all of whom might be considered soundware developers themselves, running on their own virtual instrument products.
Of course, this also illustrates just how tough the market is for any sampler, even one from a company the size of TEAC. In fact, it seems to be the independent companies who are most willing to keep fighting in that climate.
What remains to be seen is how well SONiVOX can support third parties. If they can do so affordably and effectively, you could see serious migration to their sound platform.
SONiVOX’s own virtual instruments, the first for the platform, are scheduled for release at the end of the month: