Where is NI headed? Some official and unofficial answers

Native Instruments has responded to our request for more clarity on recent layoffs and how this impacts their future plans. Other sources tell us there have been deep cuts into teams managing products, marketing, and design.

Native Instruments cuts 20% of workforce, moves to ‘platform’ strategy

Native Instruments last week cut 20% of their workforce, as part of a “One Native” strategy that is leaving some customers and media uncertain about the direction of the company and its products.

Peter Kirn - September 4, 2019

Etsy buys Reverb.com for $275 mil, signaling growing used music gear market

DIY marketplace Etsy has announced plans for a massive $275 million acquisition of used music instrument market Reverb.com. That’s likely to turn heads both in online retail and musical instruments. As reported by VentureBeat, the deal has an approximate $275 million value, in cash, as the NYC-based Etsy buys out Chicago’s Reverb.com. It’s a massive […]

Peter Kirn - July 23, 2019

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