Black lives matter. Just posting slogans isn’t going to help – and people are dying. What can make a difference? Music tech makers are proposing an actual plan of activities.
You can join these manufacturers as a music tech maker yourself – or as a concerned person, either with time or treasure (depending on which you have to spare).
Plug-in maker Valhalla writes with some suggestions:
Valhalla’s humble proposal: donate one day a month of proceeds to the cause, and keep going. These organizations, who have seen a major uptick in support, can go to the mat for protesters, fight on the ground for racial quality, and can help fight the legal battle for a fair election in November.
#DonateADay is the hashtag for the effort.
A number of other partners have already chimed in :
Even music tech personality Andrew Huang has joined in:
Here is an open call for support for community bail funds, right as it’s needed:
If you’re short on treasure but want to spend time, there are also suggestions for volunteer actions.
You can also add a little education to your video diet. Right off the bat, Valhalla suggests something you probably won’t see a lot of the music industry and majors post (ahem) – a documentary on alleged music executive Drew Dixon’s battle to combat industry sexual harassment:
Finally, pictured at top – because I can’t stand the sight of another blank black rectangle or white-text-on-black-background: